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Things not to say on your home page (number 2)

Hi. I’m… “excellent, great, brilliant, fantastic and amazing.” Everything about me is… “world class, state of the art, second to none, the very best.” Let’s talk about… “me, me, me…”

Things not to say on your home page (number 1)

Over the next few weeks I’m going to highlight the sort of stuff you shouldn’t mention on your home page, and why. The first is…

Holy *!*^ You aren’t going to *&%^$ing believe this!

Got your attention? Good. That was the idea! That’s what headlines are for. Sorry for tricking you, but bear with me, I’m making a point. And the point is…

How not to look like a complete idiot – like me!

Nobody’s perfect. We all make stupid mistakes every now and then. The secret is finding a way to stop them happening too often. With writing the secret is simple…