How you do what you do…

Sorry, but let’s be honest – people just aren’t interested in HOW you do your thing.

Think about shopping for food:

• Do you go to Asda because they’re fully compliant with the European Detergents Regulations?
• Do you choose Tesco because they reward their staff with free shares?
• Do you shop at Sainsbury’s because they use an advanced telematics system on their fleet of vehicles?

Of course you don’t.

You shop where you shop because of things like; convenience, price, choice… things that mean something to YOU.

So when it comes to your home page, don’t waste words on things like your mission statement, your strategy, your policies, your premises, your machinery, your philosophy and so on. You might find this stuff interesting, but does it mean anything to the people you’re targeting?

Stick to what’s meaningful to them – the benefits they’ll get from choosing you.

People don’t want to know HOW you do what you do. They want to know WHAT you’re going to do for them.

Filed under: Websites by Johnny Thomson