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	<title>Thomson Media - The Write Stuff</title>
	<link>http://www.thomsonmedia.co.uk/blog</link>
	<description>Better business writing</description>
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		<title>The big reason why it was OK for Paxman to say the f-word</title>
		<description><![CDATA[I think it was OK for him to say it. Why? For the same 2 reasons quite a lot of people have given, plus one more that I think is really important...]]></description>
		<link>http://www.thomsonmedia.co.uk/blog/index.php/2010/02/why-it-was-ok-for-paxman-to-say-f-word/</link>
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		<title>How to write to people who are just too busy (isn&#8217;t that everyone?)</title>
		<description><![CDATA[People struggle to find time. In fact, aren't most people like that now? So if most people are struggling to find time - how should you write?]]></description>
		<link>http://www.thomsonmedia.co.uk/blog/index.php/2010/01/how-to-write-for-people-who-are-just-too-busy/</link>
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		<title>What getting your &#8216;5-a-day&#8217; has to do with better writing</title>
		<description><![CDATA[I bet you already know you should eat 5 portions of fruit or veg everyday. But hang on a minute, who said you should? And anyway, what's this got to do with writing?]]></description>
		<link>http://www.thomsonmedia.co.uk/blog/index.php/2009/11/what-getting-your-5-a-day-has-to-do-with-better-writing/</link>
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		<title>How email turns us all into men</title>
		<description><![CDATA[Women reckon men can't do more than one thing at a time. Now let's say they're right. This can only mean one thing when it comes to email. We're all men - women included...]]></description>
		<link>http://www.thomsonmedia.co.uk/blog/index.php/2009/08/how-email-turns-us-all-into-men/</link>
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		<title>Things not to say on your home page (number 3)</title>
		<description><![CDATA[Sorry, but let's be honest - people just aren't interested in HOW you do your thing. Think about shopping for food...]]></description>
		<link>http://www.thomsonmedia.co.uk/blog/index.php/2009/07/things-not-to-say-on-your-home-page-number-3/</link>
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		<title>Why bullets are good and you should use them</title>
		<description><![CDATA[When I say bullets are good, I'm not talking about guns etc. Obviously they're bad and I don't want you to use them. I'm talking about...]]></description>
		<link>http://www.thomsonmedia.co.uk/blog/index.php/2009/07/why-bullets-are-good-and-you-should-use-them/</link>
			</item>
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		<title>Things not to say on your home page (number 2)</title>
		<description><![CDATA[Hi. I'm... "excellent, great, brilliant, fantastic and amazing." Everything about me is... "world class, state of the art, second to none, the very best." Let's talk about... "me, me, me..."]]></description>
		<link>http://www.thomsonmedia.co.uk/blog/index.php/2009/06/things-not-to-say-on-your-home-page-number-2/</link>
			</item>
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		<title>Things not to say on your home page (number 1)</title>
		<description><![CDATA[Over the next few weeks I'm going to highlight the sort of stuff you shouldn't mention on your home page, and why. The first is...]]></description>
		<link>http://www.thomsonmedia.co.uk/blog/index.php/2009/06/things-not-to-say-on-your-home-page-number-1/</link>
			</item>
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		<title>Holy *!*^ You aren&#8217;t going to *&amp;%^$ing believe this!</title>
		<description><![CDATA[Got your attention? Good. That was the idea! That's what headlines are for. Sorry for tricking you, but bear with me, I'm making a point. And the point is...]]></description>
		<link>http://www.thomsonmedia.co.uk/blog/index.php/2009/06/headlines-that-work/</link>
			</item>
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		<title>How not to look like a complete idiot &#8211; like me!</title>
		<description><![CDATA[Nobody's perfect. We all make stupid mistakes every now and then. The secret is finding a way to stop them happening too often. With writing the secret is simple...]]></description>
		<link>http://www.thomsonmedia.co.uk/blog/index.php/2009/06/a-complete-idiot/</link>
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